We’re supporting locally-led initiatives to conserve the environment and uplift communities in the Virunga Mountains of East Africa. From organic agriculture to banana bark woven baskets, see how we’re making a difference, together.

Organizational Introduction

OUR WORK

 MISSION and VISION

Mission Statement : To serve as the moral and narrative anchor of the Red Rock ecosystem by implementing community-driven programs that integrate cultural preservation with sustainable tourism. We aim to provide legitimacy to cultural exchange through ethical practices that ensure tourism revenues directly benefit local communities and the environment.

Vision Statement : To be a global leader in responsible travel by demonstrating a living model where tourism and sustainable development reinforce one another. We envision a future where cultural heritage and environmental awareness are seamlessly integrated into the visitor experience, creating lasting positive impact for both travelers and host communities.

Our   Brand Architecture

Our ecosystem operates through a clear structure to ensure professional delivery and maximum social impact:

RRISD: Leads community development and impact-driven Programs. Red Rocks Rwanda CBC: Delivers authentic community-based tourism and cultural exchange workshops. And Amahoro Tours Rwanda: Manages tour operations and provides essential market access.

This integrated approach ensures that our message is clear: sustainable development and responsible tourism are strongest when they are designed and experienced together

GREATER VIRUNGA INITIATIVE

Our operations and initiatives reach countries surrounding the greater Virunga Massif, a region famous for its iconic mountain gorillas, spanning Rwanda, Uganda, and eastern Democratic Republic of Congo (DRC). We believe that fostering long-lasting, scalable, and transformative partnerships is essential to creating shared value. With this vision in mind, we invited colleagues from these countries to join the Red Rocks Initiative—a movement dedicated to empowering women and youth economically through innovative collaboration. Together, we aim to advance employment and entrepreneurship opportunities for local communities around the Virunga Massif.

We extend our gratitude to our committed members:

Gilbert Makerere from Congo, Tel: +243 997 253 080, Email: info@redrocksinitiative.org

Sheba Hanyurwa from Uganda, Tel: +256 772 435 148, Email: info@redrocksinitiative.org

Thank you for your dedication and willingness to champion the same mission across borders. Together, we are advancing community-based conservation efforts around the Virunga Massif, uplifting lives and preserving this remarkable region for future generations.